Privacy Policy

 

 

McClave + Associates Privacy Policy

The privacy policy is effective August 1, 2023.

At McClave + Associates (MC+A), we value the trust you place in us when you visit our website. We’ve built an enduring reputation for using technology and data to bring transparency, integrity and efficiency to everyone we serve. Part of our commitment to transparency and integrity is making sure you understand what information we may collect, how we use it and how it may be shared.

This MC+A Privacy Policy (“Policy”) describes how we may collect and use your personal information when you visit our website. In this Policy, “we” and “our” references MC+A and “you” and “your” references any person who uses our websites.

What is personal information?
By personal information, we mean information that can be used to identify, locate, or contact you, whether used alone or when combined with other identifying information. Personal information does not include information lawfully made available from government records or de-identified or aggregated consumer information.

Use of our Sites & Services

This website and all of the tools and services on our website are owned and operated by McClave + Associates (“MC+A”). By visiting www.mcclaveandassociates.com/, you accept the practices described in the policy. This Policy applies to the use of any MC+A website or services linked to our website. 

By accessing or using MC+A website, you agree to this Privacy Policy. If you do not agree to this Policy, do not access or use this Site. By continuing to use this site, you are authorizing your acceptance of the terms and conditions explained in this Policy.

Notice of Collection

We want you to know that we may collect personal information actively and passively, and we sometimes obtain information from third-party sources. We may collect personal information and use it inside our site. We may anonymize some of the data. For example, we receive certain standard information that your browser sends to every website you visit, such as your IP address, browser type and access times. This type of information is collected for purely internal purposes such as marketing analysis or demographic studies and is used solely to improve MC+A website to better address our users’ needs.  We also may collect personal information, aggregate it, anonymize it, and display it inside our website.

Notice of Access and Sharing

Personal Information Required to Use Site
To utilize our website, you may be required to share certain personal information. MC+A prioritizes your safety and always designs its website and processes to keep your information secure and ensure that you control the access to and the sharing of your personal information to the extent possible.

MC+A Access to Personal Information and Data
We may access or disclose your data in order to: (a) comply with the law when there is a clear, unambiguous legal duty to do so; (b) protect the property or rights of MC+A, including the enforcement of our agreements or policies governing your use of the services; or (c) act in a good faith belief that such access or disclosure is necessary to protect the personal safety of MC+A employees or others. We may also disclose personal information as part of a corporate transaction such as a merger or sale of assets — but only if this information is required by a clear legal duty and to the barest extent permitted to preserve the scope of the confidentiality of that personal information.  If you enter our website through a third party, such as a social media platform or advertisement, MC+A does not have control over what data is collected by the third party. Users should be aware of how they enter MC+A’s website and if the owner of the access point is collecting or selling your information.

Right to Know

You may request access to the specific pieces of personal information collected about you in the 12-month period ending on the date of your request. These disclosures include:

  • The categories of personal information collected about you.
  • The categories of sources from which personal information is collected.
  • The business or commercial purposes for collecting or selling personal information.
  • The categories of third parties with whom the business has shared the personal information.
  • The categories of personal information sold and the categories of third parties to whom the personal information was sold.
  • The categories of personal information disclosed for a business purpose.

Right to Request Deletion

You may request we delete your personal information. Upon verification of your request, we will delete personal information that is not lawfully made available from federal, state, or local government records and which is not maintained for a permitted purpose under the California Consumer Privacy Act (CCPA) or similar law. Permitted purposes include:

  • auditing transaction interactions
  • detecting or preventing security incidents or other illegal activity and prosecuting the responsible parties
  • diagnosing problems with our services
  • short-term, transient use that does not build a profile or otherwise alter an individual consumer’s experience outside the current interaction
  • undertaking internal research for technological development and demonstration
  • maintaining quality or safety or improving or upgrading a service or device owned, manufactured, or controlled by or for the business

Notice of Right to Opt Out

You may opt-out of the disclosure of personal information that is not publicly-available information derived from a governmental entity and which is not maintained for a permitted purpose under law. MC+A provides several channels for users and their authorized agents to opt out, review and request changes to their communication preferences.

Here’s how to opt out:

  • Call MC+A directly at 352-381-4545
  • Mailing a letter to our headquarters at 2970 SW 50th Terrace, Suite 3S, Gainesville, FL 32608

     

Security

Our responsibility. MC+A is committed to protecting the security of your data. We follow the National Institute of Standards and Technology (NIST) and other national cybersecurity and privacy standards to develop and audit our security processes. We use a variety of security technologies and procedures to help protect your data from unauthorized use, access or disclosure. For example, we store the data we collect on computer systems with strict limited administrative and physical access and in controlled facilities. When we transmit certain sensitive data over the internet, we always protect it using encryption.

Your responsibility. If a username and/or password is used to help protect your accounts and data, it is your responsibility to keep your information confidential and your internet connection secure. Do not share this information with anyone. If you share a computer with anyone, you should always log out before leaving MC+A’s site to protect access to your data from subsequent users.


Cookies, Behavior Display Ads, Retargeting Ads

At MC+A, we believe in being transparent about how we collect information from individuals using our sites and services. MC+A may use cookies and similar technology to improve your experience on our site. We may use this information to customize our communications, analyze usage, measure success and promote trust to users. Our site may also use web beacons, which is a clear electronic image used to assist in delivering cookies on our sites and allows us to count users who have visited specific pages. We may include web beacons in promotional emails or our newsletters in order to determine if messages have been opened or clicked on.

By continuing to visit or use our sites or services, you agree to the use of cookies and similar technologies for these purposes.

Here’s how behavior display ads, retargeting ads, and targeting cookies work on our social media:

LinkedIn Targeting Cookies: We may use LinkedIn Insight Tags across our site to monitor traffic from the LinkedIn social media platform. The LinkedIn Insight Tag is lightweight JavaScript code that is added to our site to enable campaign reporting and provide us with insights about visitors to our site. For more information on LinkedIn’s cookie policy, visit https://www.linkedin.com/legal/l/cookie-table

Here’s how web beacons and cookies work with our third party vendors:

Third Party Vendors: MC+A may occasionally hire other companies or contractors to provide limited services on our behalf, such as the processing of mailings, technical or engineering support, site hosting, payment processing, or performing statistical analysis of our sites or services. Those service providers will be permitted to obtain only the information they need to deliver the agreed upon service. They are required by agreement to maintain the confidentiality of the information and are prohibited from using the information for any purpose other than delivering the service to MC+A in accordance with our policies. However, our vendors may use aggregate data for fraud detection to help improve their services.

Third Party Technologies: Third parties, such as ad servers, ad networks and data exchanges (“advertisers”) may place or recognize a unique cookie on your computer or use other technologies in order to tailor advertisements to your apparent interests and deliver those advertisements to you while you are on our sites. In addition, advertisers may use technologies to collect information about your browsing behavior on our sites which they may match with information they have previously collected. MC+A’s Privacy Policy does not cover any use of information that advertisers may collect from you or that you choose to provide to them. For information about how to opt out of receiving certain behavioral advertisements, please visit our opt-out and cookie policies.

Social Media Widgets: Our site occasionally includes social media features, such as the Facebook Like button or Share button, and widgets, such as interactive mini-programs. These features may collect your IP address, which page(s) you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy statement of the company providing the features.

 

Your Cookie Choices

You can choose to opt-out of our use of cookies by setting your browser to not accept cookies. It’s important to note that by manually opting out of the use of cookies, you may significantly decrease your overall experience with our Sites and Services and remove your ability to create a customized experience.

You may also choose to opt out of the collection and use of information for ad targeting through industry-standard websites such as https://optout.aboutads.info/?c=2&lang=EN or www.networkadvertising.org/choices.

 

Right to Non-Discrimination for Exercising Your Privacy Rights

MC+A will never discriminate against you for exercising any of your CCPA rights described in this Privacy Policy. Unless permitted by the CCPA, we will not:

  • Deny you goods or services
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties
  • Provide you a different level or quality of goods or services
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services

 

Changes to Our Privacy Policy

MC+A may need to change this Policy in order to comply with or adapt to legal, technical, or business developments. When these changes affect the way we collect and use your personal information, MC+A will provide you with an additional notice.

The date at which this Policy was last revised is always available at the beginning of the Policy.

 

Contact Us

For more information about this Privacy Policy, please see our Contact Us page.